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Research papers

Sponsorship

The objective of this paper is to demonstrate: 1. The need for correct and detailed definition of objectives for sponsorship; 2. The possibilities that proper (marketing) research offers to measure the effects of a sponsorship.

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Franz Kohl, Ton Otker
Company: Philips International
November 6, 1985
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Citation

Kohl and Otker (1985a, November 06). Sponsorship. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsorship


Research papers

Sponsoring impact and how to read it

This paper is concerned with sponsorship as a marketing activity, and particularly with the sponsorship of sporting events. In this paper we look at some of the reasons for this situation, discuss its implications for sports sponsorship in general,...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Ivor Shalofsky, Nicolò di San Germano
November 6, 1985
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Citation

Shalofsky and di San Germano (1985a, November 06). Sponsoring impact and how to read it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsoring-impact-and-how-to-read-it